ALF STUDIO - is a courageous startup based in EGYPT, specializing in photography, video making for entertainment.
As part of this project, a strong and graphic logo and identity was developed that perfectly reflects the modern style and values of the company.
An important part of the graphic design was to create consistency across all startup materials to ensure recognition and consistency. We chose gray and cool shades such as gray and blue and orange to add elegance and masculinity to the company's projects. Gray symbolizes professionalism and structure, while blue adds emphasis and freshness of ideas, and orange adds creativity and energetic feeling. The logo was designed in the form of an abstract geometric "أ" shape in Arabic language, symbolizing strength and innovation and a connection to the naming in pronouncing. This figure includes clean lines and angles that add dynamism and modernity.
The identity also contains abstract graphic elements that emphasize the modernity and creativity of the company.
These elements are used in various marketing materials and design concepts. The result of the work was the creation of a logo and identity that embody a modern style and emphasize the professionalism and creative approach of the company.
